4 edition of Broadcast/cable programming found in the catalog.
Includes bibliographical references (p. 559-567) and indexes.
|Statement||Susan Tyler Eastman.|
|LC Classifications||PN1992.55 .E18 1993|
|The Physical Object|
|Pagination||xix, 588 p. :|
|Number of Pages||588|
|LC Control Number||92022294|
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This textbook provides a thorough overview of the field of broadcast/cable programming. Industry terms are clearly defined and incorporated into the description of the various topics covered. The book is divided into easily identifiable cataegories, which assists in digesting the by: Broadcast Cable Programming: Strategies and Practices 6th Edition by Susan Tyler Eastman (Author), Douglas A.
Ferguson (Author)Cited by: Broadcast/cable programming book this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming : Susan Tyler Eastman, Douglas A.
Ferguson. In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming : This textbook provides a thorough overview of the field of broadcast/cable programming.
Industry terms are clearly defined and incorporated into the description of the various topics covered. The book is divided into easily identifiable cataegories, which assists in digesting the material.4/5. ISBN: OCLC Number: Notes: Revised edition of: Broadcast programming, strategies for winning television and radio audiences.
c Product details Series: Broadcasting & Cable Series Paperback: pages Publisher: Focal Press; 1 edition ( ) Language: English ISBN ISBN Product Dimensions: x 6 x inches Shipping Weight: ounces ( Cited by: 7.
Cable’s proponents in the late s and early s hoped it would eventually remedy all the perceived ills of broadcast television, including lowest-common-denominator programming, inability to serve the needs of local audiences, and failure to recognize the needs of cultural by: Programming USA, Syfy Celebrate Pride Month with GLAAD Marathons, testimonials, PSAs and podcasts planned MyNetworkTV Shares Fall Schedule ‘Law.
Examine and understand radio programming in terms of formats and audience acquisition. Understand the operation of cable and its effects on both the viewer and broadcast television.
Examine the roles of promotion, advertising, public broadcasting, violence, governmental and industry regulations play on programming. COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus.
Rent or buy Broadcast/Cable Programming Strategies and Practices - © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
It has also been used to describe no-carrier cellphones, where all communications are charged as data, avoiding monopolistic.
Additional Physical Format: Online version: Eastman, Susan Tyler. Broadcast/cable programming. Belmont, Calif.: Wadsworth Pub. Co., © (OCoLC) David Gwizdowski, southwest TV regional sales executive, Associated Press, Dallas, named director, television networks, Washington.
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Broadcasting & Cable is a weekly television industry trade magazine published by Future us names included Broadcasting-Telecasting, Broadcasting and Broadcast Advertising, and Broadcasting.B&C, which was published biweekly until Januaryand weekly thereafter, covers the business of television in the U.S.—programming, advertising, regulation, technology, finance, and.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around with the spread of vacuum tube radio transmitters and receivers.
Broadcast/Cable/Web Programming: Strategies and Practices by Susan T. Eastman A copy that has been read, but remains in clean condition.
All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.
Barry Schulman, VP, programming and program strategies, A & E Network, is also serving as worldwide chairman of The New York Festivals International Television Programming & Promotion Awards for.Get print book.
No eBook available. Broadcasting and Cable, VolumeIssue Snippet view - View all» Common terms and phrases. according to Nielsen Adelphia advertising affiliate anchor Angeles Award Bill broadband Broadcasting & Cable cable networks cable operators cable's.
John Honeycutt, VP, post production operations, Fox Cable Networks Group, Los Angeles, named senior VP, broadcast operations. Andrew Hunter, account director, MTV.